Understanding media consumption patterns today
Understanding media consumption patterns today
Blog Article
What are some of the ways smartphones have changed the way we consume media? - keep reading to learn more.
In the present digital age, smart phones have come to be one of the most common devices that individuals are using to view videos and gain access to media. Nowadays, many social media channels are providing endless feeds of short, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms permit users to see a sequence of customised material and interact immediately, making these videos a lot more appealing and addictive than standard content. Short form videos are also being used more frequently for news and instructional functions, not just for home entertainment. Consequently, this pattern is evolving the way individuals are actively seeking for and counting on to receive info, in a much faster, shorter and more functional format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the way in which individuals are getting their information is also shifting. People are increasingly turning towards online news sources, instead of viewing television, to discover present worldly affairs. However, concurrently, due to a consistent circulation of information, individuals are becoming overwhelmed by big quantities of content. In reaction to this, news groups are re-engaging viewers by making short form content that is more clear and simpler to navigate. Nowadays it is common to find news channels that have sizeable followings on social media sites. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for supplying people with trusted and authenticated news sources, in a style they can easily relate to.
Over the last few years, with the growth of digital media, the way here in which individuals consume content has changed significantly. For many years, standard television was the primary source of family entertainment for the majority of people. Nevertheless, from the development of internet streaming platforms, many audiences are turning away from scheduled tv, specifically among younger people. Instead, international media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly affirms the shift in audience intake habits. These services are popular for allowing people to watch the shows and films they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the industry.
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